CineCrown Wedding Photography and Filmmaking

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FAQ

Most Common Question people always ask:

 

What’s the Return on Investment for video marketing?

Video is powerful, especially when an emotionally connected story driven video is put out there. Video can increase sales and connect with new customers on so many different levels. Some production companies like to tell their clients that a video will maximize sales 10 times return. This may happen because of how powerful videos are for businesses.

However we like to take a more realistic approach in terms of breaking even. We are completely honest and open with our clients so that you know what you are getting into when investing in a video production.

In order to calculate the return on investment we look at breaking even. How many products or new sales are you going to have to generate using the video production in order to break even on the project? Beyond that, everything is a 100% return on your investment. 100% profit after breaking even. So think about how many new customers is it going to take to pay for this production? If you think that is worth it to you, then it makes sense to move forward, because anything beyond that is going to be 100% profit in your pocket to grow your business.

 

How long should a marketing video be?

In most cases a marketing video is designed to capture the attention of the prospect for the first time. We all know we live in an ADD world where everything is coming at people 1000 miles an hour. So you really need your video to be short, to the point, and it needs to have a story.

Really no more than 90 seconds-3 minutes when it is the first time a customer is exposed to your business. If it’s a tradeshow video you have 90 seconds MAX and they either move on or they stop and talk to you.

Some videos that are around the length of 8-10 minutes or more and the bottom line is that people are not paying attention to that much content. The same thing applies to social media outlets like YouTube and Facebook. Statistics show that after about 3 minutes you lose the audience ten fold. Making sure to keep the length under 90 seconds – 3 minutes will ensure you get the most value out of that video.

Now, when they get to your website and click through to find out more information about your company that’s when you can show them videos around the length of 5-7 minutes long. When they want to find out more about your products, service, or about you that’s when you can show them the longer videos.

To recap. Front end marketing 90 seconds or less (recommended) or 3 minutes max. Once they come to your website or if it is a business, annual meeting, or seminar then you can show them the 5-7 minute videos (or longer) because you already have their attention and they already want to learn more.

 

Where should I post the marketing video once it’s finished?

Along with your final deliveries you will receive our Distribution Guidelines with best practices collected over time of how to leverage your cinematic documentary and maximize the impact they can have.

Your production is a very important investment. Start asking yourself a few questions. Do you have an email list you regularly send out updates to?
Do you have a blog following? Who are your referral partners/business partners reaching through websites? What social media outlets exist for your business?

Facebook, twitter, and youtube are heavy hitters for driving traffic and connecting audiences. Are you using them to reach new customers? Along with final deliveries we include a Guide with great practices of how to reach new customers and increase sales using your production.


What is B Roll?

This is a common question. Yet, it is a great one. For CineCrown productions we shoot a lot of business video, events, and commercial work. However at the core they are cinematic documentaries. Documentaries all involve one common thing. They all revolve around interviews. In the documentary world this is referred to A roll. When the final documentary is produced all the interviews are on camera with spokespeople talking. Now. What is B roll?

B roll is supporting footage that is shown that talks about the interviewee’s (A roll) subject visually. So for example:

If a spokesperson for a business is talking (A roll) about what inspired them to start an organic blueberry company and how they ate lots of blueberries at an early age we would shoot and show footage (B roll) of them eating blueberries as a young child with video, pictures, and audio to help tell the story and bring more meaning to it.

In a nutshell, this is what B roll is. Supporting footage to tell help tell the story of the person on camera. Have a question for us? Give us a call or email is and we’ll be happy to help.

 

 

 

 

How much does a marketing video cost?

Since your business is unique we’re going to assume it’s not like any other business around. Putting together a price for your marketing video is something that takes time and effort to figure out. There isn’t a one size fits all or a one price that fits all.

To understand what it will really cost for your marketing video, give us a call so we can sit down with you, talk about your project, and create a budget that will work with your business.

We work with a lot of businesses and even in our own company we have financial requirements for our own marketing. We work with companies to find out more about their financial side of things.

How much do your products sell for?
What’s your profit margin?

Knowing this will help us create a budget for your marketing campaign that will give you the best results without going over budget.

 

How long does it take to produce a video?

At CineCrown Productions the turn around time can be from 1-2 weeks or in some cases 4-6 weeks depending on complexity of the project, shoot locations, how many shoot days, etc.

Before letting the top Executives know how long it takes to produce a video, give us a call or email us so we can talk you through it.

 

What’s the purpose of your marketing video?

The bottom line for any video is determining the real purpose of the video.

  1. What is your story?
  2. Is the purpose of the video to demonstrate a product?
  3. Train an employee?
  4. Safety?
  5. Corporate strategy?

Everything is determined by either your story or purpose of your video. The story determines how long the video is, what audience it’s made for, how long it will be, what kind of shots and music we will use. Pretty much everything. Give us a call and we’ll talk you through it.

 

What should people wear in the marketing video?

It seems like a simple question right? However the answer is very important. If we are shooting your video in front of a green screen, don’t’ wear green. It applies to blue and white screens. Don’t wear the same color of whatever the background is going to be.

Avoid bright colors like red & black, or clothes with crazy patterns; simple single color clothes look good on most people in almost any setting. Long sleeves help certain people look slimmer during the fall and winter times. Try to avoid clothes that have 50 thousand different colors or patterns in them, off camera they look good. On camera they don’t usually look so good. Neutral solid colors look best on camera. You can look good on camera and also wear something that reflects your story and brand. If you have any questions please feel free to give us a call or email.

 

What kind of music can you use in your video?

We get asked a lot about what kind of music we can use in a video. Some people want to use music from their own personal collection of music. The legal answer is 100% absolutely no. Some people may choose to do this, but here at CineCrown we choose not to do that.

However since we are a story driven company, we will ask you for samples of the music that you do like to listen to. We use royalty free stock music and will find music that best sounds similar to your tastes. There are a ton of music selections out there and much of it sounds really good.

Unless you have the budget to license a popular song (which can be very expensive) we choose to use royalty free stock music (which can be very affordable) so that our company and your video can still connect with audiences and sound great at the same time while avoiding the chance of being sued by large music industry companies.