Product Explainer videos are great for establishing your company’s expertise and authority. This is a very common video to put on the forefront of your website so that people can immediately understand what you do. This video can contain topics like, how-to’s, helpful tips, and your message on how to solve your customers' problems. Unlike many other videos, this video's goal is only to introduce your brand’s products and/or services rather than aiming to convert a sale. Showcasing your business products and services is key to allowing them to understand your company’s expertise.