Social Media Marketing videos are for the purpose of promoting engagements such as likes, shares, comments and questions. It’s goal is also to strike a conversation between your company and your target demographic to build brand trust and awareness. Engaging with your audience via social media is a crucial point to build trust in your relationship as they will know you care about them. Potential website visits and increased traffic can be a factor as well. This video allows you to be concise and capture viewers' interest in the first few seconds. Social media success lies in your ability to condense information down into easily digestible snippets of content that is long enough to maintain viewers' attention, but short enough to leave them wanting more.