Testimonial Videos will always be your best selling tool and most important lead generator. People buy based on what other people say about you and your company’s service and/or products. There is nothing stronger than social confirmation and we see this all throughout different industries. We check out movie ratings prior to deciding on going to the theatre to see it, or we yelp at a restaurant to see how other people feel about the food prior to eating there. It has been proven over and over again that the power of social proof is more important than ever. Find some of your best clients that you’ve worked with and ask them to do a testimonial for you. Social testimonials are the top way to convert sales and have people trust you.