Educational/Training videos help answer the important question that someone may have about your service and/or products that you offer. This video highlights the more important ideas or concepts, whether you are selling a service, or a product, offering a video that explains the process step by step to someone will dramatically increase conversion rates. This video can also be used for recruiting people to join your team. Making yourself known and showcasing your values within the video will help others make decisions on how they can potentially join and grow with your business.