The average cost of having an in-house marketing team, which includes a CMO, VP of Marketing, Digital Marketing Manager, Social Media Manager, Web Designer, Communications Manager, & a Communications Specialist. for a medium-sized business is $337,053 a year on a low end and on around $946,956 on the high end. Whereas industry averages for hiring an agency is around $2,500 to $25,000 a month. This amounts to a substantially lower yearly total of $30,000 to $300,000. Not considering the fact that your business would save on the yearly costs of tools for managing campaigns, crawling websites, and/or creating reports. You would save by avoiding bad hires as well, which on average costs about $25,000. The backend money saved can now be invested in a digital marketing plan.
2) You get to focus on what matters to you.
Businesses are ever expanding machines that were founded on one core belief. That belief is rooted in a product or a service that the business owner cherishes. The passion that an owner has for his company is why he or she comes into to work first and leaves last. An owner of a company has a vision of how they want to reach as many clients as they can in their lifetime. In order to do this effectively, the owner should ideally focus on his/her own craft whether it’s inventing the next product or solving the next servicing issue. If you’re an owner you don’t want to worry about what campaign made the best impression on a new target market. By outsourcing your digital marketing, you can rest assured that your message will be delivered to the right people, at the right place & and the right time.
3) You are up to date on the latest marketing trends.